THE show about
The world of marketing is full of unfulfilled promises of hacks and shortcuts from marketing “gurus”, “ninjas” and “rockstars” who are going to drive killer growth and deliver 10x your results.
No, they’re probably not.
The plain truth about modern marketing is there’s no magic bullet, no one quick fix, no one right answer.
It’s Messy, But… in this show, Blair Smith, a leading marketing thinker and learning experience designer (call him “professor” if you must), delivers practical thinking for the modern marketer.
Essential marketing principles or practices will be broken down to demystify them for you. Current topics will be discussed with hot takes and insights you won’t hear anywhere else.
Tune in to learn how to think like a marketer; to do better marketing for your personal brand or for the brand you work on. Modern marketing is messy, but…Blair’s got you.
Listen to recent episodes of It’s Messy, But… here on the website
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Of course, if you really like the show or think my takes on modern marketing could help a family member or a friend, please tell them about It’s Messy, But… Thank you for doing what you do to help build our community of modern marketers.
Behind the Scenes
Teamwork makes the dream work. It’s Messy, But…is an independent show that relies a lot on bartering, begging, borrowing and paying where we can to bring each episode to life.